GIF vs JIF debate

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Added on May 22, 2013

Length: 03:23 | Comments: 0

How do you pronounce the image file format GIF (short for Graphics Interchange Format)? The White House Tumblr blog recently sparked a debate by saying it's GIF, with a 'hard G', but they're actually wrong... both the founder of the GIF, the initial GIF file format specification, and the earliest known mention of the pronunciation of the acronym found on the web say it is pronounced "JIF" as in the peanut butter, also because the JIF peanut butter brand at the time of the creation of GIF had a popular TV commercial that said "choosy moms choose JIF", and the specification promoted itself with a parody that went "choosy designers choose GIF".

Channels: Technology  

Tags: GIF  vs  JIF,  pronunciation,  pronounciation,  how  to  say,  acronym,  Graphics  Interchange  Format 

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