OK Go - I Won't Let You Down


Added on Nov 3, 2014

Length: 05:20 | Comments: 0

From the album Hungry Ghosts, out now in North America on iTunes: http://smarturl.it/HungryGhostsiTunes Similar to many of the band's past videos, the video is a continuous one shot music video. The band members perform the video while riding Honda UNI-CUBs, personal mobility units similar to the Segway, performing a routine within a warehouse before moving outside for larger choreographed routines with a number of dancers dressed in traditional Japanese school uniforms and using colored umbrella props. The video was filmed on a camera mounted to a octocopter drone, which allows for ground-level and bird's-eye view shots during these routines, including a final high altitude (700m) pan of the surrounding landscape. The Japanese electropop group Perfume also make a cameo at the start of the video. OK Go was inspired by a trip they had taken to Japan and visited Tokyo's Robot Restaurant, which had numerous robots moving about the large facility in motions set to heavy-metal music; Tim Nordwind said that the experience was "the best hour of my life". They obtained help of producer Morihiro Harano, a friend of the band who would link them to Honda's internal ad agency, which led to them being put in contact with Japanese choreographer Airman to help plan out the routines.

Channels: Art & Animation   Music   Weird & Unexplainable  

Tags: OK  Go,  i  wont  let  you  down,  Morihiro  Harano,  Honda,  ad  agency,  choreography,  one  shot,  continous  shooting,  umbrella 


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