Added on Jan 7, 2013
Length: 16:06 | Comments: 0
We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
Channels: Educational Technology
Tags: Sheena Iyengar, how to make choosing easier, consumers freeze up, filter bubble, too many options, power of choice