Added on Jan 7, 2013

Length: 16:06 | Comments: 0

We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

Channels: Educational   Technology  

Tags: Sheena  Iyengar,  how  to  make  choosing  easier,  consumers  freeze  up,  filter  bubble,  too  many  options,  power  of  choice