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Added on Sep 15, 2010
Length: 05:35 | Comments: 0
This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.
We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.
Read more at the Dentsu London blog:
and at the BERG blog:
Channels: TV & Commercials Cool Technology
Tags: Dentsu London, Dentsu, Tokyo, Japan, Advertising firm, ad company, advertiser
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