Added on Sep 15, 2010

Length: 05:35 | Comments: 0

This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.

We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.

Read more at the Dentsu London blog:
dentsulondon.com/?blog/?2010/?09/?14/?light-painting/?
and at the BERG blog:
berglondon.com/?blog/?2010/?09/?14/?magic-ipad-light-painting/?

Channels: TV & Commercials   Cool   Technology  

Tags: Dentsu  London,  Dentsu,  Tokyo,  Japan,  Advertising  firm,  ad  company,  advertiser