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This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.
We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.
Full Credits Client: Discovery Channel Agency: 72andSunny Creative Director: Glenn Cole CD/Designer: Bryan Rowles CD/Copywriter: Jason Norcross Agency Executive Producer: Sam Baerwald Agency Producer: Angelo Ferrugia Production Company: Outsider Director: James Rouse Director of Photography: Max Goldman Producer: Jeremy Barrett Editorial Company: Mad River Post Editor: Lucas Eskin Producer (Editorial): Ann Kirk VFX: Method VFX/Online Artist: Alex Kolansinski VFX Producer: Helena Lee Music: Beacon Street Studios Composer: Brian Chapman Producer (Music): Adrea Lavezzoli Sound Design: Lime Studios Mixer: Loren Silber Telecine: Company 3 Colorist: Stefan Sonnenfeld