Popcorn.js + Embedded Video = Semantically Enhanced Video Content

Popcorn.js is an incredibly useful framework for adding timing-based events and/to Semantic metadata to rich content.
According to Mozilla: “Popcorn makes video work like the web. We create tools and programs to help developers and authors create interactive pages that supplement video and audio with rich web content, allowing your creations to live and grow online.”
With it, you could even re-create VH1’s famous “popup video” or MuchMusic’s Video-on-trial effect.
BC$ = Behavior, Content, Money

The goal of the BC$ project is to raise awareness and make changes with respect to the three pillars of information freedom - Behavior (pursuit of interests and passions), Content (sharing/exchanging ideas in various formats), Money (fairness and accessibility) - bringing to light the fact that:
1. We regularly hand over our browser histories, search histories and daily online activities to companies that want our money, or, to benefit from our use of their services with lucrative ad deals or sales of personal information.
2. We create and/or consume interesting content on their services, but we aren't adequately rewarded for our creative efforts or loyalty.
3. We pay money to be connected online (and possibly also over mobile), yet we lose both time and money by allowing companies to market to us with unsolicited advertisements, irrelevant product offers and unfairly structured service pricing plans.