Behavior, Content, Money – 3 Things you should never give away for free!!!

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Remotely exchange data between iFrame and parent (jQuery .vs. HTML5)

Posted by bcmoney on November 17, 2010 in AJAX, HTML, JavaScript with No Comments

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One of the many nagging web development problems that the HTML5 working group is addressing with the new HTML specification, is the difficulty in working with content or exchanging data in between an iFrame and the main (origin) page which embeds it, as well as across separate windows (tabs) and domains.


Image courtesy of jquery project


In order to accomplish the exchange of data between iFrames, while we wait for more browsers to support the new Communications section of the HTML5 spec (more specifically the postMessage function), the following is a quick way to make the communication magic happen with the convenience of jQuery:
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BC$ = Behavior, Content, Money

The goal of the BC$ project is to raise awareness and make changes with respect to the three pillars of information freedom - Behavior (pursuit of interests and passions), Content (sharing/exchanging ideas in various formats), Money (fairness and accessibility) - bringing to light the fact that:

1. We regularly hand over our browser histories, search histories and daily online activities to companies that want our money, or, to benefit from our use of their services with lucrative ad deals or sales of personal information.

2. We create and/or consume interesting content on their services, but we aren't adequately rewarded for our creative efforts or loyalty.

3. We pay money to be connected online (and possibly also over mobile), yet we lose both time and money by allowing companies to market to us with unsolicited advertisements, irrelevant product offers and unfairly structured service pricing plans.

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