Behavior, Content, Money – 3 Things you should never give away for free!!!

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Unboxing the MintChip

Posted by bryan on April 15, 2012 in E-Business, E-Commerce, JavaScript, JSON, Mobile, Web Services with 4 Comments

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Royal Canadian Mint

Royal Canadian Mint (Photo credit: Wikipedia)

The Royal Canadian Mint(RCM) has sponsored the MintChip Challenge 2012 in an effort to attract developers to the idea of developing software for the MintChip and giving away their best financial application ideas, basically, for free (on the long-shot that you are one of the few who win).

Starting April 1st, 2012, they began mailing out physical MintChip developer kits for up to 500 contestants (which will likely be an order of magnitude more actual developers involved when you count those who will inevitably work on larger teams).

Since Digital Currencies and related technologies have long been on my radar as a major business opportunity area, as well as a personal interest of mine in terms of how they work, it was only natural to apply for a kit. Today, mine finally arrived!


Contained in the package:

  • USB-microSD reader with MintChip software pre-installed
  • 2 MintChip MicroSD cards (aka. the MintChips themselves)
  • 2 SD-microSD card readers (paired with MintChips; one can act as sender, one as receiver)
  • Brief instructions on how to find your $100 balance for each MintChip (but no URLs, of course!)
  • The package itself has a punch-out Door Hanger on the back


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BC$ = Behavior, Content, Money

The goal of the BC$ project is to raise awareness and make changes with respect to the three pillars of information freedom - Behavior (pursuit of interests and passions), Content (sharing/exchanging ideas in various formats), Money (fairness and accessibility) - bringing to light the fact that:

1. We regularly hand over our browser histories, search histories and daily online activities to companies that want our money, or, to benefit from our use of their services with lucrative ad deals or sales of personal information.

2. We create and/or consume interesting content on their services, but we aren't adequately rewarded for our creative efforts or loyalty.

3. We pay money to be connected online (and possibly also over mobile), yet we lose both time and money by allowing companies to market to us with unsolicited advertisements, irrelevant product offers and unfairly structured service pricing plans.

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