About
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The BC$ Blog (otherwise known as the BC$ Press Room) is a WordPress-powered informational resource which the BC$ Team uses for setting event dates and making announcements related to the BC$ business, brand, products, services and online activities.
Please check the blog often, as we will be making many announcements, sharing code or contributing to discussions relevant to the Mobile TV industry in the near future! |
Image by bcmoney via Flickr
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MoCoBe (Mobile Consumer Behavior...BC$ = Behavior, Content, Money
The goal of the BC$ project is to raise awareness and make changes with respect to the three pillars of information freedom - Behavior (pursuit of interests and passions), Content (sharing/exchanging ideas in various formats), Money (fairness and accessibility) - bringing to light the fact that:
1. We regularly hand over our browser histories, search histories and daily online activities to companies that want our money, or, to benefit from our use of their services with lucrative ad deals or sales of personal information.
2. We create and/or consume interesting content on their services, but we aren't adequately rewarded for our creative efforts or loyalty.
3. We pay money to be connected online (and possibly also over mobile), yet we lose both time and money by allowing companies to market to us with unsolicited advertisements, irrelevant product offers and unfairly structured service pricing plans.