Behavior, Content, Money – 3 Things you should never give away for free!!!

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Tracking Mouse Position and Window Size via JS

Posted by bcmoney on April 7, 2009 in HTML, JavaScript with 2 Comments

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An example of mouse pointer trails.

Image via Wikipedia

The following is a useful little script I’ve found myself digging up repeatedly these days while doing some early UI testing on my teacher-student Medical E-Learning portal project. Tracking a user’s mouse position over time is mostly fancy fluff, but in some cases it could generate useful data, which could be utilized to fill analytics charts to supplement server logs and other statistics, ala OWA, for performing in-depth Web Analytics on how users interact with your system.

The code for tracking your cursor is surprisingly easy, with a quick check for support of the window.event, and some alternatives for older or more basic browsers like IE:
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BC$ = Behavior, Content, Money

The goal of the BC$ project is to raise awareness and make changes with respect to the three pillars of information freedom - Behavior (pursuit of interests and passions), Content (sharing/exchanging ideas in various formats), Money (fairness and accessibility) - bringing to light the fact that:

1. We regularly hand over our browser histories, search histories and daily online activities to companies that want our money, or, to benefit from our use of their services with lucrative ad deals or sales of personal information.

2. We create and/or consume interesting content on their services, but we aren't adequately rewarded for our creative efforts or loyalty.

3. We pay money to be connected online (and possibly also over mobile), yet we lose both time and money by allowing companies to market to us with unsolicited advertisements, irrelevant product offers and unfairly structured service pricing plans.

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