Behavior, Content, Money – 3 Things you should never give away for free!!!

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The Famous Deadly Question….

Posted by bcmoney on June 12, 2008 in E-Business, E-Commerce with No Comments


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“How does it make money?”

As Joe Marchese reminds us in this week’s edition of Online Spin: Investors And Advertisers Playing A Dangerous Game — Again that’s a million dollar question right now. And its also the question on everybody’s mind these days, when considering a move from traditional to digital media. It’s a simple question, and yet there are many a complex and contrived answer when it gets posed to many of the current leading content providers, publishers, aggregators and portals. Almost each of them have a different vision of how their content services will be sustained over time, but the bottom line to all of them seems to be an Ad based model.

As was hinted at in this week’s Video Insider: http://blogs.mediapost.com/video_insider/?p=181, they’re trying to answer the question on someone else’s terms, and as a result they’re scrambling to come up with the right answer, or, the answer they think that Marketers, Retailers and Advertising Agencies alike want to hear. Trying to compare apples to oranges, coloring the apples orange and the oranges red or yellow, doesn’t really change the fact that their presumptions upon which they base their answers are flawed. People assume that digital will and should play out just the same as traditional media, but they are greatly mistaken.

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BC$ = Behavior, Content, Money

The goal of the BC$ project is to raise awareness and make changes with respect to the three pillars of information freedom - Behavior (pursuit of interests and passions), Content (sharing/exchanging ideas in various formats), Money (fairness and accessibility) - bringing to light the fact that:

1. We regularly hand over our browser histories, search histories and daily online activities to companies that want our money, or, to benefit from our use of their services with lucrative ad deals or sales of personal information.

2. We create and/or consume interesting content on their services, but we aren't adequately rewarded for our creative efforts or loyalty.

3. We pay money to be connected online (and possibly also over mobile), yet we lose both time and money by allowing companies to market to us with unsolicited advertisements, irrelevant product offers and unfairly structured service pricing plans.

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