Behavior, Content, Money – 3 Things you should never give away for free!!!

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If At First You Don’t Succeed…

Posted by bryan on March 26, 2008 in E-Business, E-Commerce, Mobile with 4 Comments

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A plan for what I want my userpage to look like

A plan for what I want my userpage to look like (Photo credit: Wikipedia)

March 31st Deadline… submission of 3 minute preview of your independent film you’d like to produce.

From Here To Awesome (FHTA) is an emerging Online Independent Film Festival.

BC$ will be submitting an entry just for the fun of it!

As the old adage goes, “try, try again!”

In case you have not heard the news, we were not selected for the final round of the Global Mobile Monday Peer Awards in Malaysia. The BC$ team is taking the results of the March 24th competition in Tokyo to heart, and thinking of ways to improve our approach to defining and promoting the business. Through the MoMo Tokyo Peer Awards, we’ve been reminded that it is indeed “business” that should be at the core of any technological effort. Without a valid reason for a service to exist (i.e. convenience to users, creates utility in the market place, serves an unfulfilled need, educates, entertains, etc…), we see that technology is nothing more than an empty screen with some text, images, maybe video and other pretty stuff. Without the users, technology serves little purpose.

Focusing on “winning a contest” and “launching a new business” are also two entirely different things.

For that reason,  FHTA will likely be our next, and likely the last major contest we enter before launching Beta Services. Meanwhile from April onwards, we will be focusing our efforts on developing the technology and in particular, structuring the business model so that it is guaranteed to be not only viable and sustainable, but also useful.

BC$ = Behavior, Content, Money

The goal of the BC$ project is to raise awareness and make changes with respect to the three pillars of information freedom - Behavior (pursuit of interests and passions), Content (sharing/exchanging ideas in various formats), Money (fairness and accessibility) - bringing to light the fact that:

1. We regularly hand over our browser histories, search histories and daily online activities to companies that want our money, or, to benefit from our use of their services with lucrative ad deals or sales of personal information.

2. We create and/or consume interesting content on their services, but we aren't adequately rewarded for our creative efforts or loyalty.

3. We pay money to be connected online (and possibly also over mobile), yet we lose both time and money by allowing companies to market to us with unsolicited advertisements, irrelevant product offers and unfairly structured service pricing plans.

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