Some people never learn…
Image via Wikipedia
In a move that mimics the actions of social networking giant Facebook (with the opt-out, botched launch of their Beacon advertising program), Google has officially decided to create a new opt-out extension to its popular AdWords Search Engine Marketing program.
It seems that this effort too will eventually lead to backlash, as it does not provide a clear value to the advertiser, and tries to instead force them into additional services which are not part of the original service agreement.
Tried a Google search for Greed lately?
Funny what you find, kind of sums up the situation nicely.
Some brief details of the new Opt-Out “Ad Budget maxing” system are available here:
http://www.nypost.com/seven/02282008/business/dollar_grab_99670.htm
Image via Wikipedia
Maybe poorly thought-out, financially-motivated decisions like this are why their stocks are plummeting so steadily these days?
Related Articles
- Google, Privacy and the Modern World (actionableinsights.covario.com)
- How To Adjust Your Privacy Settings, Before Google’s Big Shift (npr.org)
- Data Mining: Does Online Privacy Matter? (npr.org)
- Google Blurs the Lines Between Social and Search (community.constantcontact.com)
- Google To Archive Searches In New Privacy Row (news.sky.com)
- Google advertising: How did it know I like hats? (independent.co.uk)
- Search Engine Remix: Google Search Merges With Google+ (sixestate.com)
