Some people never learn…
Image via Wikipedia
In a move that mimics the actions of social networking giant Facebook (with the opt-out, botched launch of their Beacon advertising program), Google has officially decided to create a new opt-out extension to its popular AdWords Search Engine Marketing program.
It seems that this effort too will eventually lead to backlash, as it does not provide a clear value to the advertiser, and tries to instead force them into additional services which are not part of the original service agreement.
BC$ = Behavior, Content, Money
The goal of the BC$ project is to raise awareness and make changes with respect to the three pillars of information freedom - Behavior (pursuit of interests and passions), Content (sharing/exchanging ideas in various formats), Money (fairness and accessibility) - bringing to light the fact that:
1. We regularly hand over our browser histories, search histories and daily online activities to companies that want our money, or, to benefit from our use of their services with lucrative ad deals or sales of personal information.
2. We create and/or consume interesting content on their services, but we aren't adequately rewarded for our creative efforts or loyalty.
3. We pay money to be connected online (and possibly also over mobile), yet we lose both time and money by allowing companies to market to us with unsolicited advertisements, irrelevant product offers and unfairly structured service pricing plans.