They just don’t get it!!!
Hillarious post earlier this week from Marc Andreessen’s blog: pmarca…
Apparently ABC thinks we’re all idiots, as his headline reads.
Speaking of not quite getting it, a big announcement this week was Google’s long-awaited foray into Video Advertising (with both online and TV-based), pushing their (acquired) AdSense and (original) AdWords Contextual Advertising technologies. The impact these announcements will have on existing Ad models (and budgets) remains unclear. To us, the answer is clear, however. Looking back at our post on: “Pipes“, you’ll be able to have a much clearer picture of what we’re talking about, and working on.
BC$ = Behavior, Content, Money
The goal of the BC$ project is to raise awareness and make changes with respect to the three pillars of information freedom - Behavior (pursuit of interests and passions), Content (sharing/exchanging ideas in various formats), Money (fairness and accessibility) - bringing to light the fact that:
1. We regularly hand over our browser histories, search histories and daily online activities to companies that want our money, or, to benefit from our use of their services with lucrative ad deals or sales of personal information.
2. We create and/or consume interesting content on their services, but we aren't adequately rewarded for our creative efforts or loyalty.
3. We pay money to be connected online (and possibly also over mobile), yet we lose both time and money by allowing companies to market to us with unsolicited advertisements, irrelevant product offers and unfairly structured service pricing plans.