Behavior, Content, Money – 3 Things you should never give away for free!!!

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Some big headlines this week…

Posted by bryan on February 9, 2008 in E-Business, E-Commerce, Web Services with No Comments

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Well in case you missed it, some big, potentially industry-shaping headlines in the news this week. In the face of a recession investors are making big, often times bold stock move

English: Steve Ballmer at MIX in 2008. Françai...

English: Steve Ballmer at MIX in 2008. Français : Steve Ballmer à MIX en 2008. (Photo credit: Wikipedia)

s, and (dare we say) reminiscent of “Web 1.0″ Bubble Burst days, Technology stocks are once again at the forefront.


The recession couldn’t possibly have worse timing for social networking and the Web 2.0 digital media boon, as pockets tighten and Ad Budgets disappear. Seems like bad news as ComScore and BusinessWeek reports seem to indicate that users are growing tired of the increasingly aggressive advertising tactics being pushed by many of their online social networking havens:
Generation MySpace Is Getting Fed Up


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BC$ = Behavior, Content, Money

The goal of the BC$ project is to raise awareness and make changes with respect to the three pillars of information freedom - Behavior (pursuit of interests and passions), Content (sharing/exchanging ideas in various formats), Money (fairness and accessibility) - bringing to light the fact that:

1. We regularly hand over our browser histories, search histories and daily online activities to companies that want our money, or, to benefit from our use of their services with lucrative ad deals or sales of personal information.

2. We create and/or consume interesting content on their services, but we aren't adequately rewarded for our creative efforts or loyalty.

3. We pay money to be connected online (and possibly also over mobile), yet we lose both time and money by allowing companies to market to us with unsolicited advertisements, irrelevant product offers and unfairly structured service pricing plans.

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