Behavior, Content, Money – 3 Things you should never give away for free!!!

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Re-cap: The Amazon Start-up Challenge (2007)

Posted by bcmoney on January 23, 2008 in E-Business, E-Commerce with No Comments


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Old news now, but worth mentioning

Last month, the Amazon Start-up Challenge took place with a great deal of hype and excitement, and some stiff competition. Apart from being the first ever “Web Services-user-voted” contest, it was also the first contest in which the winner would receive as much as $100,000 (half in cash, half in Amazon Web Services account credit).

In the final round, an emphasis seemed to be placed on online video and online marketing as half of the top 8 focused on these areas. Notables include First place finisher Oolaya, whose online video monetization, syndication and tracking technology impressed many. Of particular interest to our project was their research into an In-Video Object Tagging and Recognition system. This process would greatly increase the searchability, syndication and integration of isolated videos.

Also of interest is Justin.TV, whose “live person” always on broadcasting approach is a welcome new look at the online video market, and perhaps offer a glimpse into a future where everyone’s life becomes “a movie” that can be joined or experienced by anyone with an internet connection; for the purpose of educating, informing and entertaining viewers.

Amazon Start-up Challenge 2007 – First Place An interesting approach to the monetization of online video, and while the tagging of items within a video is not entirely a new concept, it is extremely useful when trying to determine associations between videos. We may be able to leverage the work from this project.

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BC$ = Behavior, Content, Money

The goal of the BC$ project is to raise awareness and make changes with respect to the three pillars of information freedom - Behavior (pursuit of interests and passions), Content (sharing/exchanging ideas in various formats), Money (fairness and accessibility) - bringing to light the fact that:

1. We regularly hand over our browser histories, search histories and daily online activities to companies that want our money, or, to benefit from our use of their services with lucrative ad deals or sales of personal information.

2. We create and/or consume interesting content on their services, but we aren't adequately rewarded for our creative efforts or loyalty.

3. We pay money to be connected online (and possibly also over mobile), yet we lose both time and money by allowing companies to market to us with unsolicited advertisements, irrelevant product offers and unfairly structured service pricing plans.

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