Behavior, Content, Money – 3 Things you should never give away for free!!!

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Happy New Year

Posted by bcmoney on December 31, 2007 in E-Business, E-Commerce with No Comments


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This has been a fast-paced year in the online world, with major innovations and tons of new start-ups vying for their shot at riding the “Web 2.0”-wave. 2007 was also ripe with cut-throat competition, mergers and acquisitions, not the least of which include Google’s 3 big headlines:

  1. Google-DoubleClick Merger largest price tag in Internet Ad M&A history… how much would you pay for a billion eyeballs?
  2. Google attempts to make the web more open, yet entirely under their control
  3. Google Android & Open Handset Alliance attracts much interest, but will it get any real support?
  4. Facebook’s botched Beacon Launch, and Subsequent Apologies for ill-received Beacon Launch
  5. Microsoft’s Launch of Silverlight, intended to rival Flash and Adob…
  6. Yahoo’s move into the web desktop space through acquisition of Webm…
  7. MySpace finally goes Mobile with Ads & features
  8. Despite Much Criticism and Disappointments, Apple finally launched its much anticipated iPhone
  9. EVERYTHING else magically goes Mobile
  10. Interactive and Targeted Ads become all the rage once more

Anything here sound familiar? That’s probably because, if you have any kind of memory at all, then it is familiar.
As Web 2.0 start-ups continue to roll in the dough, many argue that the wave of VC investments may inevitably lead to another bubble and/or burst, however we here at BC$ see the strength of web services and web applications beyond the current hype and potential over-valuations.

Looking ahead to 2008, there are some clear patterns which are developing (apart from the seeming existence of a bubble-like formation). In the future, we see the following as being facts that any web start-up can not afford to ignore:

  • The social aspect of communication on the web (which was almost non-existent in Web 1.0)
  • The importance of Video (which was impossible in Web 1.0 due to sluggish broadband rates)
  • The fast and intuitive retrieval of information as an enabler to the web (arguably kept the web going after Web 1.0 bubble burst, but much harder today in the face of user-generated content)

So, to top it all off with the Writer’s Strike – the effects of which may change the landscape of digital media distribution forever – it’s been an interesting year to say the least… and we are proud to say that we will be releasing an early Alpha of our own approach to answering the very real problems posed by the above issues facing the web today.

We leave you now with another interesting news headline, as the NHL will become the first professional sports league in North America to simultaneously broadcast a regular season game through both regular Television services and Broadband Internet (stream-able through its website). Click the banner below for more info… and STAY TUNED FOR BC$ in January, 2008!!!!

BC$ = Behavior, Content, Money

The goal of the BC$ project is to raise awareness and make changes with respect to the three pillars of information freedom - Behavior (pursuit of interests and passions), Content (sharing/exchanging ideas in various formats), Money (fairness and accessibility) - bringing to light the fact that:

1. We regularly hand over our browser histories, search histories and daily online activities to companies that want our money, or, to benefit from our use of their services with lucrative ad deals or sales of personal information.

2. We create and/or consume interesting content on their services, but we aren't adequately rewarded for our creative efforts or loyalty.

3. We pay money to be connected online (and possibly also over mobile), yet we lose both time and money by allowing companies to market to us with unsolicited advertisements, irrelevant product offers and unfairly structured service pricing plans.

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