Behavior, Content, Money – 3 Things you should never give away for free!!!

BCmoney MobileTV

Pipe dreams…

Posted by bcmoney on December 10, 2007 in E-Business with No Comments


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Some may think, sure… online video. Sure… Mobile TV. Hah, like that’s really gonna fly! Some have even called it a “Pipe-dream”.

To the non-believers we say just one thing. “You are ABSOLUTELY right! Pipes.”
It’s all about pipes.

When you flop yourself down on the sofa, turn on the TV, and tune in to Fox’s latest Prime Time line-up, you’re essentially opening up a virtual pipe between your brain and Fox’s executives who make the decision on what shows are in fact “prime time”, at which time they should air, on which days they should be shown live and on which days they should be re-run. Furthermore, they make the call on which advertisements get placed in which time-slots, in order to optimize their advertisers’ return on investment for each ad.

If you think about it, when you commit to this kind of interaction, you are giving away an INCREDIBLE amount of control of your brain, to someone whose primary interests are in getting you to lower your intellectual defenses enough to start buying products from their advertisers and sponsors. This is what drives more and more advertisers to their “Prime Time line-up” and thus allows them to buy their Lamborghini’s & Ferrari’s, and kick back on tropical beaches about 5 or 6 times per year.

Now, in the past, people have tuned into Fox, NBC, ABC or even Disney, for a number of reasons, but typically, TV is watched to do one of three things:

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BC$ = Behavior, Content, Money

The goal of the BC$ project is to raise awareness and make changes with respect to the three pillars of information freedom - Behavior (pursuit of interests and passions), Content (sharing/exchanging ideas in various formats), Money (fairness and accessibility) - bringing to light the fact that:

1. We regularly hand over our browser histories, search histories and daily online activities to companies that want our money, or, to benefit from our use of their services with lucrative ad deals or sales of personal information.

2. We create and/or consume interesting content on their services, but we aren't adequately rewarded for our creative efforts or loyalty.

3. We pay money to be connected online (and possibly also over mobile), yet we lose both time and money by allowing companies to market to us with unsolicited advertisements, irrelevant product offers and unfairly structured service pricing plans.

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