Behavior, Content, Money – 3 Things you should never give away for free!!!

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Internship at SONY

Posted by bryan on August 31, 2007 in E-Business with No Comments


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Image representing Sony (courtesy: Wikipedia)

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Interesting news to report.

As a result of the good work my project team and I did on the “SONY 3-IT” project, we’ve all been offered Internship placements. Not to sound boastful, its important to note the excellent work by the runner-up Mobile Gaming team also earned them placements. In total, 8 people were offered an internship just because of the New Product Development course by Dr. Philip Sugai at IUJ; with more to potentially come. The positions will vary in time and location and NDAs are in place all around, so all I can mention is that each of us will essentially just be continuing our previous research projects and digging deeper towards actionable recommendations for SONY IT investment in Research & Design initiatives.

We’ve at least been told that our projects will be used for establishing the next roadmap for real SONY products. The game team likely affecting future generations of the Playstation and PSP lines and our IT team likely affecting future versions of TVs, Computers and Software Portals.

Personally, I’ve earned a Research Assistant internship position at SONY HQ in the so-called “Sony City” sector where Sony owns about 12 major office buildings and employs about 20000+ people. I’ll be reporting directly to Gordon Hyland the Chief Strategist in the Technology Strategy Department within the CTO’s Office. We had a chance to meet the CTO of SONY, Mr. Izumi Kawanishi (san). He told us he is eager to see the projects come to fruition so he can take the company in a new direction as they seek to stop a recent downturn in sales and profits as they undergo massive restructuring and a “re-birth” to be viewed once again as the most innovative technology company in the world.

Again, I can’t mention much of what they are working on towards that re-defining, but they are not that interested in playing catch-up with Web 2.0 technologies, rather, they are interested in predicting what the next generation of Web 3.0 technologies will look like and making innovative strides towards it with products and services that demonstrate that SONY is not just keeping up with the technology trends but ahead of the curve.

Needless to say, I’m pretty excited to get a chance to work at a major technology company like Sony with such a rich history in product innovation and serving millions upon millions of customers in an extremely broad range of product lines. I’m not sure where I’ll be setup or how long I’ll get the chance to stay (as my student visa only allows 3 months after completion of my degree at IUJ), but I will start out working remotely with weekly check-in meetings to be done out of the research buildings, and our final presentation at the Sony headquarters (1-7-1 Konan, Minato-ku Tokyo 108-0075).

 

A big thank you to Gordan Hyland and Helmut Wenisch as well as the SONY company for believing in our team and supporting IUJ students and programs in general!

 

 

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BC$ = Behavior, Content, Money

The goal of the BC$ project is to raise awareness and make changes with respect to the three pillars of information freedom - Behavior (pursuit of interests and passions), Content (sharing/exchanging ideas in various formats), Money (fairness and accessibility) - bringing to light the fact that:

1. We regularly hand over our browser histories, search histories and daily online activities to companies that want our money, or, to benefit from our use of their services with lucrative ad deals or sales of personal information.

2. We create and/or consume interesting content on their services, but we aren't adequately rewarded for our creative efforts or loyalty.

3. We pay money to be connected online (and possibly also over mobile), yet we lose both time and money by allowing companies to market to us with unsolicited advertisements, irrelevant product offers and unfairly structured service pricing plans.

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