Behavior, Content, Money – 3 Things you should never give away for free!!!

BCmoney MobileTV

Internship at SONY

Posted by bryan on August 31, 2007 in E-Business with No Comments


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Image representing Sony (courtesy: Wikipedia)

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Interesting news to report.

As a result of the good work my project team and I did on the “SONY 3-IT” project, we’ve all been offered Internship placements. Not to sound boastful, its important to note the excellent work by the runner-up Mobile Gaming team also earned them placements. In total, 8 people were offered an internship just because of the New Product Development course by Dr. Philip Sugai at IUJ; with more to potentially come. The positions will vary in time and location and NDAs are in place all around, so all I can mention is that each of us will essentially just be continuing our previous research projects and digging deeper towards actionable recommendations for SONY IT investment in Research & Design initiatives.

We’ve at least been told that our projects will be used for establishing the next roadmap for real SONY products. The game team likely affecting future generations of the Playstation and PSP lines and our IT team likely affecting future versions of TVs, Computers and Software Portals.

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BC$ = Behavior, Content, Money

The goal of the BC$ project is to raise awareness and make changes with respect to the three pillars of information freedom - Behavior (pursuit of interests and passions), Content (sharing/exchanging ideas in various formats), Money (fairness and accessibility) - bringing to light the fact that:

1. We regularly hand over our browser histories, search histories and daily online activities to companies that want our money, or, to benefit from our use of their services with lucrative ad deals or sales of personal information.

2. We create and/or consume interesting content on their services, but we aren't adequately rewarded for our creative efforts or loyalty.

3. We pay money to be connected online (and possibly also over mobile), yet we lose both time and money by allowing companies to market to us with unsolicited advertisements, irrelevant product offers and unfairly structured service pricing plans.

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